Collective House Design Inc. just announced their launch and I am delighted to share a few of my favourite images from their brand photography with me! Collective House Design Inc. is an Owen Sound based Interior Design company co-founded by Kate Robinson and Ange Torrie. Their work features clean lines and neutral pallets that achieve a curated and elegant space that their clients can enjoy for years to come.

After working with them, I thought it would be fun to pull together a list of my top brand photography tips! Let’s dive in!

1. Research Your Photographer

When researching photographers make sure their style aligns with your brand. To do this, visit their website as well as their social media. While you are looking at their past work, ask yourself these questions: Does their style reflect what I want others to perceive when they look at MY brand? Is there good variety in their images? What type of posing do I want and can they accommodate it?

Taking the time to do the research will set realistic expectations for yourself of the photographer you end up choosing.

2. Collaborate Before your Session

The first step I do with my clients after they book is collaborate with them on the vision they have for their brand. I ask them to describe their brand and what inspires them. I always ask what the end goal is for their photos as well because I compose my photographs differently if shooting for a website vs socials (think about all those gorgeous full screen website hero images that don’t translate well into condensed instagram squares).

Making sure we are on the same page before we start, ensures my clients get images they love!

3. Create Variety

To get the most out of your investment you will want to variety in your images. A few tricks to do this is to select a few different locations and bring multiple outfits for your session. When choosing locations, think about the different aspects of your job. Do you work in an office, but go offsite as well? Including both of these in your images will give your customer a deeper connection and understanding of what you do. And using multiple outfits is great way to ensure diversity in your portraits.

I hope you found these brand photography tips helpful! Below are a few of my favourite images from the final gallery I delivered to Collective House Design Inc.

Are you thinking of a brand refresh? I would love to bring your brand photography to life! Come say hello and let’s start planning!

Hair and makeup by Katie Ballantyne
All images by Owen Sound Photographer, Loni Carroll Photography

3 TIPS FOR YOUR BRAND PHOTOGRAPHY first appeared on lonicarroll.ca